Conversion
0/100
Homepage has zero H1 tags. Hero is dead-end shop links, no gift-finder for a gift brand. Mobile PDP has no sticky ATC.
We ran a fifteen-point audit across CRO, AOV, CLV, site speed, and SEO on mudpie.com. Every finding below is paired with the fix, the case study that proves it, and a modeled revenue lift. Pick one. We'll ship it for free, that is how excited we are to work with you.
Every Shopify Plus audit Arctic Grey runs scores five dimensions on a 0–100 scale. Mud Pie's lowest scores cluster in performance and order value. The brand has Yotpo + Klevu + Klaviyo already, the gaps are the levers, the cart, and a Magento-bound speed ceiling.
Homepage has zero H1 tags. Hero is dead-end shop links, no gift-finder for a gift brand. Mobile PDP has no sticky ATC.
$65 free-ship threshold against $16-25 unit price, but no progress bar, no cart upsell, no gift bundle builder.
Klaviyo email is solid. No SMS arm, no loyalty/membership, no replenishment trigger on baby + seasonal SKUs.
Full load 8.78s. 222 requests, 184 scripts, 50+ third-party domains. JPG/PNG only, no WebP/AVIF.
PDP has Product + BreadcrumbList schema. Homepage has zero H1. Collection meta descriptions templated.
Each finding lists what we observed live on the site, what we would ship instead, the modeled revenue impact at Mud Pie's scale, and the Arctic Grey case study that proves the playbook works.
Tap any three findings below. We'll model the combined annual lift, lay out the ship dates, and route the call straight to Jake. Picking is non-binding, it just gives the call structure.
Pick three findings on the left to see the combined upside, the ship sequence, and the calendar.
All fifteen findings sorted by modeled revenue impact and engineering effort. Shipped in this order, the first three pay for the next twelve.
| Rank | Finding | Dimension | Annual lift | Effort | Score |
|---|
Adjust monthly traffic, baseline conversion, AOV, and the lift you believe is achievable. We've pre-set values to SimilarWeb-modeled mudpie.com estimates. Drag to test your own.
Based on monthly sessions × CR × AOV × 12 × lift. Conservative. Does not include the compounding effect of higher subscriber LTV.
Book the call to ship itArctic Grey has supported 1,000+ Shopify stores driving $5B+ in merchant revenue. Every lift below is third-party validated or AG-published with the brand's permission.
Pick any finding. We scope it on Arctic Grey's clock, ship it inside 21 calendar days, and measure the lift in your own GA4 over 90 days. If we miss the date or miss the model, you keep the work and you keep your money.
Book Jake, 15 min